FAQs

Psychology-driven strategy deserves clarity at every step. This page covers the most common questions we receive about our process, services, and what it’s like to work with The Digital Detail.

About The Digital Detail

  • We specialize in psychology-based social media strategy that goes beyond trends. Everything we do—audits, messaging, content planning—is built on behavioral science, storytelling, and brand positioning. No templates, no fluff. Just strategy designed to connect and convert.

  • We work with brands that value intentional, insight-driven content—whether that’s a one-time project or part of a long-term strategic engagement. While many of our clients operate at a more established stage, we also partner with select small businesses and creative teams who are ready to elevate their presence with premium-level thinking and support.

  • We offer a curated suite of social media strategy services, including content roadmaps, audience psychology profiles, voice development, and storytelling workshops. Our offers are structured in clear phases—so you always know what to do next.

  • Our core focus is strategy—but for clients who need hands-on execution, we do offer select implementation support through vetted creative partners. Content creation and platform management can be integrated through our extended team as part of a broader strategy engagement. If this is something you need, we’re happy to explore the right fit during your consultation.

Choosing the Right Service

  • Most clients begin with the Social Media Strategy Blueprint, which provides a comprehensive roadmap for content, platforms, and audience alignment. If you're looking to quickly identify what's working and why, the Social Media Audit is a great diagnostic starting point. If you’re mid-pivot or planning a campaign, the Content Catalyst Session offers immediate strategic clarity.

  • The Social Media Strategy Blueprint is a comprehensive, multi-platform roadmap to show up with purpose across your entire digital presence. The Catalyst Session is a shorter, 90-day strategy sprint—ideal for brands that are stuck or shifting and need tactical direction fast.

  • It’s a premium, behind-the-scenes framework that uncovers your brand’s emotional triggers, content psychology, and messaging systems. It helps you say the right things, in the right way, to drive emotional engagement and action.

  • Voice Development defines how your brand should sound across platforms. It includes tone, vocabulary, and platform-specific voice rules. The Psychology Blueprint, on the other hand, focuses on what to say and why it works, based on emotional motivators and behavioral science.

  • Not at all, but many clients choose to build momentum through a curated path. Each service stands on its own, but when bundled, they create a full-funnel strategic system that supports long-term content performance, voice development, and audience connection. If you’re unsure what to combine, we can help structure a package that meets your goals and business stage.

Process & What to Expect

  • You’ll receive a short intake form and access to upload relevant brand materials. From there, we’ll book your session or set your delivery timeline. Every project includes clear communication, structured milestones, and easy-to-use strategy docs or presentations.

  • Timelines vary based on your business stage, strategic goals, and the complexity of your existing content ecosystem. During the consultation, we’ll align on scope and establish a timeline that reflects your capacity, pace, and internal resources—whether you're preparing for a launch, restructuring content, or building something from scratch.

  • A little—but it’s light and intentional. We’ll ask for insight on your brand, content goals, audience segments, and relevant links so we can build something truly tailored.

  • Yes. Many services include walkthroughs or 1:1 debrief sessions to help you (or your team) apply the strategy across platforms. For Brand Voice or calendar services, we can include a training session or video guide.

  • Absolutely. We’re happy to deliver strategy that your team can implement—or work alongside creative collaborators you already trust.

Pricing, Payments & Retainers

  • For smaller one time projects such as strategy sessions and audits start at $750, offering an accessible entry point for brands ready to solve a specific challenge or test the waters.

    For comprehensive support—including quarterly strategy retainers, audience behavior research, or multi-service consulting—investment typically ranges anywhere from $1,500 to $10,000+, depending on your business stage, goals, and scope of work.

    Our pricing reflects the level of custom strategy, consumer psychology insight, and high-touch collaboration your brand receives. Whether you're a scaling startup or an established premium business, we'll guide you toward the right fit—one that aligns with both your growth goals and your budget comfort.

  • For higher-tier services, yes—we can split payments across two installments (50% upfront, 50% before final delivery). Just ask during booking.

  • Due to the strategic nature of our work and time investment, services are non-refundable. However, each service includes a scoped revision window or follow-up support to ensure satisfaction.

  • Yes. Clients who’ve completed a foundational service can continue working with us through Quarterly or Monthly Strategy Retainers for continued support, optimization, and planning.

Logistics

  • Yes. We work with clients across time zones and countries. All services are delivered virtually via Zoom, Notion, or Google Docs.

  • We provide polished strategy documents, calendars, or messaging frameworks in formats like Google Docs, Google Sheets, Notion, or Trello—based on what fits your workflow best.

  • Yes—and we recommend it. Our calendar fills several weeks in advance, particularly ahead of seasonal campaigns or launches. If you're planning ahead, you can request a place on our upcoming waitlist via our contact page to ensure you’re prioritized in the next available intake window.

Getting Started

  • Take our quiz or start with the Strategy Blueprint or Content Catalyst Session. Both are designed to provide clarity and build momentum—no matter what stage you’re in. You can also reach out directly for personalized guidance.

  • Visit our contact page for different methods to reach us.

Still Have Questions?

Explore our full Services page or contact us directly to talk through your goals.


Not sure which service is right for you? Take the quiz to find the best fit based on your brand’s stage, goals, and content needs.