Social Media Audit
Discover What's Really Driving Your Brand's Digital Performance
Your brand's social media might look great—but is it connecting on a deeper level?
Our Social Media Audit reveals the psychology behind your digital performance.
We uncover how content lands with your audience, what drives their behavior, and why certain messages resonate while others miss the mark. By combining human psychology with platform analytics, we identify the emotional factors driving attention, trust, and action—helping you make smarter strategic choices.
What You'll Receive
Behavioral Pattern Analysis See how your audience really engages across your top platforms—and understand what their behaviors actually mean.
Emotional & Psychological Triggers Learn which psychological motivators (trust, aspiration, curiosity) are at play and whether your content supports or disrupts them.
Competitive Positioning Find out where you stand compared to industry peers—where you shine and where there's room to differentiate.
Strategic Action Report A focused recap of strengths, gaps, and next steps—with clear recommendations to inform your strategy.
What This Audit Is—and Isn't
This is a diagnostic, not a strategy plan.
We give you context, clarity, and behavioral insight—not a content calendar or brand voice guide.
Unlike messaging work or audience personas, our audit analyzes actual performance and real engagement behavior—providing practical insights into how your current presence is performing.
Perfect for brands asking:
What's really driving our engagement?
Where are we missing opportunities?
Is our content aligned with how our audience thinks and acts?
Why We're Different
Psychology-Driven Insights Every data point is filtered through the lens of human behavior—so your next steps are based on why things work, not just what's trending.
Tactical + Strategic View We combine high-level patterns with platform-specific observations—connecting the big picture with actionable opportunities.
Designed for Premium Brands This isn't templated. It's a thoughtful analysis built for brands where perception and emotional depth directly impact results.
The Process
Discovery & Alignment We'll gather context about your brand, goals, and current platforms to ensure the audit reflects your priorities.
Performance & Behavioral Review We examine your best and worst-performing content through both analytical and psychological lenses—spotting patterns and opportunities.
Psychological Mapping Your content is evaluated across 6+ psychological triggers to understand how well it aligns with your audience's decision-making.
Strategic Report Delivery You'll receive a clear, actionable audit document with insights and recommendations—plus a walk-through of key findings.
Who This Isn't For
This might not be right if:
You're looking for someone to handle content execution
You just want surface-level tips without behavioral nuance
You're focused on vanity metrics or quick growth hacks
You need a complete brand voice guide or persona profile (we offer those separately)
How This Fits In
Many clients use this audit before developing a strategy, refreshing messaging, or planning campaigns. It provides the missing context—the "why behind the numbers"—so your next decisions are sharper and grounded in real insights about your brand and audience.
Made for brands that value intentionality—ensuring their presence isn't just aesthetically on-point, but psychologically effective.