Joselin Torres
Social Media Strategist + Brand Developer
With 5+ years of experience I help lifestyle, beauty, and service-based brands grow their digital presence. I specialize in data-driven content strategy, brand voice development, and audience growth, with a focus on turning insights into action. Every project you see here was led and executed by me from start to finish.
Atlanta-based | Available for remote or local hybrid work.
Clients Served
What I Do
I figure out who brands are trying to directly speak to and explore who they are through a consumer behavior lens. I develop content that connects business objectives to the consumer in ways that are intentional. I take this process from brainstorming and idea generation to reporting and refinement, creating a system that evolves with each cycle and phase of business.
What Does This Look Like?
Strategy: Content pillars, campaign development, audience insights
Content Creation: Reels, carousels, branded storytelling, UGC direction
Analytics: Platform-specific insights and content analysis
Tools: Canva, Later, Metricool, CapCut, Google Workspace, with the ability to quickly adapt to other platforms (Sprout Social, Hootsuite, Buffer, Figma, etc.).
Stakeholder Communication: Presented insights, facilitated strategy sessions, and guided client decision-making
Results at a Glance
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Results at a Glance •
Projects:
Road Runners • Social Revival
B2B Wholesale Focus • Content Strategy • Content Creation
Road Runners needed to transform an idle Instagram account into a destination for retailers and fans. I introduced a content strategy that shifted the feed from static product catalog shots to dynamic, social-first storytelling. Working with minimal assets, I created high-impact visuals and reels that reintroduced the brand to its audience.
Reach
Up 1,500% from 4k to 126K over 60 days
Profile Visits
Up 66.7% to 4K over 60 days
Content Resonance
Repeatable content strategies driving consistent engagement
Strategic Execution
In-depth analytics reporting and data-driven optimization
Neat Little Nest • Instagram Engagement Growth
Weekly Reels • Hook Testing • Analytics Analysis
Neat Little Nest sought to deepen community engagement and expand reach. I developed a steady cadence of reels that connected mental, physical, and time clutter with everyday life. By analyzing performance data weekly and iterating on hooks and visuals, I delivered content that consistently invited the audience to say, “That’s me,” driving saves and shares.
Audience Growth
+684 new followers → 73K total over 30 days
Content Visibility
255K reel & post views → +134% over 30 days
Expanded Reach
81% of views came from non-followers → +235% over 30 days
Sustained Engagement Growth
Refinement of content delivered measurable brand awareness gains
My Inspiration Studio • Birthday Bash Launch
Audience Research • Content Plan • Email & Instagram
To introduce a new virtual self-care birthday experience, I conducted in-depth audience research and built consumer profiles to guide messaging and visuals. The content plan blended playful celebration with thoughtful positioning, driving early sign-ups and sustained engagement across Instagram and email.
Audience Insight Development
Created detailed consumer behavior avatars to shape messaging and positioning
Engagement Focus
Content blended celebration with self-care themes to encourage audience resonance
Strategic Integration
Campaign messaging extended seamlessly across Instagram and email touchpoints
Early Traction
Launch content drove immediate sign-ups and established sustained engagement momentum
My Styled Life • Instagram Strategy Support + Coaching
Weekly Counsel • Analytics Analysis • LTK & ManyChat
My Styled Life wanted to grow her Instagram audience and align content with LTK monetization goals. Through weekly strategy sessions, I provided data‑driven feedback, refined her hooks, and guided platform integrations like ManyChat. This consistent collaboration built confidence, sharpened her creative approach, and accelerated audience growth.
Audience Growth
Increased Instagram following from 6K → 16K through monthly ongoing coaching
Content Optimization
Refined hooks and captions to strengthen engagement and storytelling
Platform Integration
Guided setup and use of ManyChat for automated audience interaction
Monetization Alignment
Helped tie Instagram strategy to LTK (LikeToKnow.it) for revenue growth opportunities
Ciem Blow Dry Bar • Marketing Direction + Social Media Strategy
Launch Plan • Content Strategy • Video Production
Cindy came with only a concept and a vision to build two distinct beauty brands. I created a full launch strategy, developed consumer profiles to differentiate each audience, and directed on‑site content capture and video production. The plan established a clear digital identity for both brands and set a foundation for Fashion Week–level visibility.
Launch Strategy
Developed a comprehensive plan to introduce the brand with clear positioning in the beauty space
Audience Differentiation
Created consumer avatars to define the blowout/styling customer versus the color + extensions audience
Content Leadership
Directed content strategy concepts, guided editors, and provided creative revisions for video assets
On-Site Production
Supported live content capture and assisted client in documenting launch visuals
Fisioguides • Fall Prevention Carousel
Healthcare • Carousel Design • Content Strategy
For a new physical-therapy clinic preparing its first social posts, I reimagined a static graphic as a full-screen carousel designed to capture attention and drive saves. The opening frame uses a data-driven hook—“3 million ER visits from falls each year”—to draw viewers in. Each slide presents a clear, skimmable tip with strong visual hierarchy and supporting imagery. Strategic share and save prompts, plus a clean design with location moved to a geotag and caption, position the content to earn engagement and credibility as “PT-approved.”
Content Transformation
Turned a static post concept into an engaging, multi-slide carousel
Attention-Grabbing Hooks
Leveraged health statistics to stop the scroll and build credibility
Educational Design
Created skimmable tips with clear visual hierarchy and supporting imagery
Engagement Prompts
Strategically embedded calls to action for saves and shares