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      <image:title>Our Process - "A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears."</image:title>
      <image:caption>-GUY KAWASAKI, CANVA</image:caption>
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      <image:caption>Infographic titled "USER Model for Birthday Bash." It explains the importance of the USER model in defining consumer values such as money, time, knowledge, energy, or social capital. Details include Utility (e.g., journal, pen, black tea), Social (e.g., community membership), Ego (live virtual experience), and Recreation (live virtual experience, inspiration guide).</image:caption>
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      <image:caption>A persona profile for "The Creative Experiencer" featuring a woman named Kim, age 38, work as a photographer, in a relationship, and located in Atlanta. She is described as encouraging, passionate, creative, and a free spirit. Her goals include creating for impact and a unique experience, while her frustrations are lack of options and judgment. Motivators are diversity and inspiration. Preferred channels are social media and face-to-face. Brands she prefers include Michael’s, Goodwill, Etsy, and Ulta. Personality traits include extroverted and creative.</image:caption>
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